Replacing titanium dioxide is possibleand easier than it seems.

The Regulatory Landscape in Brazil Is Getting Stricter on Labeling and Natural Ingredient Claims

Ingredients that were once commonly used—such as titanium dioxide—are now being reconsidered, both due to regulatory compliance and shifting consumer preferences.

In this article, we explain how the industry can efficiently and safely replace titanium dioxide while maintaining the desired turbidity in beverages and other liquid products. And the best part: using a natural, clean label ingredient approved by regulatory bodies.

Stricter Regulations. Now What?

The demand for clearer labeling and the reduction of titanium dioxide use in various applications have directly impacted manufacturers of both alcoholic and non-alcoholic beverages. ANVISA and MAPA have already signaled that the use of titanium dioxide should be limited—or in some cases, entirely avoided.

For manufacturers, this means one thing: it’s time to find real, safe, and effective alternatives.

What Is a Natural Food Opacifier?

It’s an ingredient developed to replicate the visual effect of titanium dioxide—that is, the turbidity and opaque appearance—but with a 100% natural matrix that is safe for consumption.

This type of technology uses ingredients derived from nature, such as essential oils or fatty acids sourced from plants. One example is coconut-based matrices, which can provide the same desired characteristics.

This product can be used in liquid formulations such as:

• Liqueurs

• Alcoholic Beverages

• Frozen Desserts

• Soft Drinks and Juices

  

  
  
  
  

Why Replace Titanium Dioxide?

Titanium dioxide has long been used to give products a milky, dense appearance—something especially important in products like liqueurs. However, it is now under scrutiny by both regulatory agencies and the market.

Replacing it with a natural opacifier brings several advantages:

• Natural ingredient, free from artificial additives

• Fully compliant with ANVISA and MAPA regulations

• Easy application, no new equipment needed

• Maintains the expected visual effect for end consumers

• Tested at industrial scale with excellent cost-effectiveness

  
  

How Is It Applied?

Simple. The opacifier should be added directly to the liquid formulation, following the dosage indicated in the technical data sheet. No special dispersers or homogenizers are required.

In other words, the transition is quick, practical, and safe. Moreover, our compound is classified as an aromatic base due to its characteristics, without affecting the product’s final flavor. This is a key factor, as it offers greater flexibility for manufacturers.

One Ingredient. Multiple Problems Solved.

Replacing titanium dioxide may seem risky at first. But with the right ingredient, the transition is smooth. Total Ingredientes’ natural opacifier:

• Solves the regulatory challenge once and for all

• Maintains stable turbidity in the final product

• Avoids reformulation or complex adjustments

• Enhances the product’s clean-label perception

  
  

Real Application: A Brazilian Industry Case

A liqueur manufacturer in the interior of São Paulo needed to quickly reformulate its product line after new ANVISA guidelines. The product’s appearance couldn’t change, and the original formula was already well-established.

Total Ingredientes’ technical team visited the client and introduced the natural opacifier as an alternative.

At the end of the process, the client:

• Applied the ingredient in the production line

• Passed sensory and technical testing

• Maintained the desired turbidity

• Complied with regulations without altering the production process

  
  

Conclusion: Natural Turbidity with Regulatory Safety

The market is evolving—and the manufacturers that adapt first will get ahead. The natural food opacifier is the practical solution to a real demand: replacing titanium dioxide with performance, naturality, and regulatory confidence.

Total Ingredientes can help your company apply this solution quickly and effectively. Talk to one of our experts and learn how to integrate the natural opacifier into your product line.